Business background

The financial industry is one of the first industries to apply information technology. From ATM machines in the 1980s to open banking in recent years, the financial industry has collected, generated and accumulated a large amount of data. At the same time, the financial industry is also one of the industries that can maximize the value of data. From personal credit investigation to company valuation, from value investment to technical analysis, the financial industry wants to provide efficient services and obtain user value, and it is inseparable from the reasonableness of data. use.

Nowadays, the financial industry faces two major issues when using data: data islands and data privacy protection. The solutions to these two problems seem to be contradictory in traditional technical solutions, but through privacy computing technology, the financial industry can solve the problem of data islands and make full use of data under the premise of protecting data security and personal privacy. value.

Customer demand

• Supplement external data legally and compliantly to give full play to the value of data
• Meet regulatory requirements in terms of safety, interpretability, etc.

Solutions

Intelligent risk control scheme based on privacy computing

Taking the banking industry as an example, anti-money laundering is an important task of the banking industry in risk control. The traditional approach is to use rules and models, using the bank's own data, to determine whether the transaction is a money laundering activity. However, these traditional methods are low in efficiency and cover a small area.

Banks can unite with each other or with other data sources (such as Internet companies), through the exchange of encryption parameters, joint calculation and modeling, to solve the problem of small anti-money laundering samples and low data quality, and form a robust and feature-rich intelligent model. Calling the jointly established model, without collecting data from all parties, the bank's anti-money laundering capabilities are greatly enhanced.

In addition, by breaking data silos and aggregating data from all parties, private computing can also play an important value in the discovery of multiple financial industry segments such as long-term lending, credit risk control, insurance pricing, and precision marketing.

Joint marketing plan that supports privacy protection

In the case of high costs for new acquisitions, commercial banks give priority to tapping their own potential, providing personalized marketing scenarios for sleeping users, and improving activation rates and marketing effects. The Shenzhou Rongan privacy gateway is deployed in banks and marketing data parties (such as operators, government affairs). The marketing data parties specify the shared data fields and ranges. The bank customizes rules to add tags for sleeping users, connects with the marketing platform, and adopts WeChat Li Activate sleeping customers with gold discounts, payment discounts, and mobile banking spikes. In this process, the bank does not disclose all sensitive information including customer lists.

Mobile Banking Identity Authentication Scheme

As a new generation of identity authentication products, Shenzhou Rong’an Bluetooth USBKey and Audio Code USBKey products have built-in high-speed security chips, hardware protection of user secret keys and digital certificates, and use of dual-factor (physical hardware + PIN code) to protect the use of secret keys. High security. The Bluetooth USBKey supports Bluetooth communication and USB communication, can communicate with smart devices via Bluetooth, and is integrated in the identity authentication system of mobile banking. Shenzhou Rongan can provide comprehensive system security assessment, system upgrade consultation, integrated development and deployment, system maintenance and training services based on the client's existing banking system architecture. Shenzhou Rongan can provide customers with different levels of personnel training to solve users' problems in various aspects such as electronic banking systems and hardware components.

Value

• Realize the most comprehensive privacy protection, including non-disclosure of user lists
• Know the business system customization process and improve performance indicators
• Hardware deployment is convenient and fast, suitable for branches and sub-branch environments